How do you Create Repeat Customer Sales?

As you know, we have regular earnings products and fixed earning products (that have the little 4 diamond pattern before the description). So HOW do we create repeat customer sales?

Let’s say a customer purchases a watch. The watch is a fixed earnings product and not a product they are going to consume (use up) in a month and want to replenish 4-6 times a year. However it is a sale we certainly wouldn’t turn down. Fixed earnings products don’t maximize your sales and earnings.

Therefore, if the focus of your business sales are on our core Beauty products (regular earnings), MAKEUP, SKIN CARE, JEWELRY, FRAGRANCE, BATH & BODY, HAIR CARE & FOOT CARE, and find the products that fit the customers needs, you will “create repeat sales”.

Skin Care is a perfect example. Using your Skin Care Conversational Card, you ask your customer the 5 questions to determine which Anew line will give them the most benefit. Let’s say the first customer you use the questionnaire with has more answers in the Anew Ultimate line than any other. That means the Ultimate line has the solutions to her concerns or problems. If she’s using the right solution to her concerns, she’ll be a happy customer and with follow-up by you she will purchase more of the same products as she uses them. A very simple concept. Each customer replenishes her skin care line approximately 6 times a year.

 

Let’s look at a customer replacing her skin care regimen 6 X a year, & see your sales & earnings on those products at regular prices.
Her initial purchase: 

• Age Repair Cream Cleanser $14
• Age Repair Day Cream $34
• Age Repair Night Cream $34
• Contouring Eye System $32 
• A complete regimen = $114 (in sales from 1 Customer)

What if you had 10 customers with complete skincare regimens? 

• 10 customers X $114. = $1,140 X 6 times a year = $6,840.00 in sales! (almost to President’s Club!)  If you are selling at the 40% earnings level you would earn = $2,736.00!

The same concept is used with Fragrance, Jewelry, Bath & Body, Hair Care & makeup.

Now let’s look at your watch customer - on the fixed earning product.

• 10 customers buying a $19.99 watch only once a year would give you $199.90 for the year in sales and only $39.98 in earnings for the year.
• Remember…a sale is a sale and we certainly want those watch sales too. However, why would you “focus” on selling 10 watches at a fixed earnings when you could sell our core Beauty products at full earnings and create repeat sales especially with skin care sales? 

Where do you want to focus your sales? On fixed earnings products or core (regular earning) products that create repeat sales?

Make sure you have plenty of skin care cards and gain some product knowledge on your core products and your sales and earnings will soar! What if you had 15 skincare regimen customers…..?!

 

Personal Education Tips:

• Use the Skin care card to determine which Anew line is right for your skin & use it.  Click here to print out the Skin Care cards to use with your customers - http://www.youravon.com/REPSuite/static/images/SIM/LOA/pdfs/skin_care_card.pdf 
• Go to www.youravon.com click on the “training” tab click on box in the middle of the screen called "Selling Skincare regimens" – learn more click on the video.  
• Take any “Beauty” core products training classes such as the makeup, fragrance, bath & body and skincare.  
• Get to know your skincare products by researching the products under the “Resources tab” on the Beauty of Knowledge training site.

 

You don't have to work all day, everyday, but you should make a point of doing SOMETHING connected to your business every day that propels you forward and creates income! Remember to focus on your core products. Think of all the fixed earning sales as extras!

Happy Selling!


Karen Whitney
Avon Independant Sales Rep & Recruiter
BUY/SELL AVON

www.youravon.com/karenwhitney

If you are interested in changing your life, and you are local, you can contact me thru my website www.youravon.com/karenwhitney . I will contact you to set up an appointment to get you started for only $10.00. If you are not local, then email me at whitneykt@sbcglobal.net and we'll get you started too.