#13 - The Key to Selling Success

Day #13 -The Key to Selling Success
by Bob Oros

How would you like to KNOW with absolute certainty that you could sell anybody? What if you had a magic key that would open the door to everyone you called on? You can! And once you know the secret formula - and apply it - your sales will take off!

You will lose all feelings of call reluctance. Your confidence will double - or even triple. Your income will increase. You will have everything you ever wanted in life.

Here it is...

#12 - Why You Lose Business

Day #12 - Why You Lose Business
By Bob Oros

What is the easiest way for a competitor to take a customer away from you? Why do you lose accounts to your competitors?

Here are some reasons that sound good: Our service isn't up to par. Our prices are too high. We have too many out-of-stocks. My competitor is better known in my market.

I have a surprise for you. When you lose an account it is mostly due to one reason. I would say that 95% of all the accounts you lose to a competitor are for this single reason! This single reason will enable you to take away more business from your competitor than you can handle.

It's easier than you think. Here's why.

#11 - Building Customer Relationships

Sorry it's been a while since I posted the last Bob Oros entry from his book "Dominate your Market".  It's been really a busy time for me.  So here we go . . . Day #11 . . .


Day #11 - Building Customer Relationships
By Bob Oros

What has caused you, in the past, to think about the possibility of doing something besides selling? Here is the answer. The indifferent, reluctant, defensive attitude that greets you every time you make a sales call is what defeats nearly everyone who fails in a selling career.

Wouldn't it be nice if you were welcomed everywhere you went? If potential customers said "yes, come in, tell me more?"

#1 - Swear in for 30 Days . . .

My husband has been in the food sales business for over 15 years.  His boss sends him various articles thruought the year on how to be a better salesman.  What's funny is my husand just missed $4,000,000.00 in sales for this company, even after losing a VERY big account last year. 

Here is a portion of an E-book my husband received written by Bob Oros, who is a sales trainer for food service distributors, wholesalers and manufacturers, called "Dominating your Market".  It includes a "30 day plan of attack" that I think can be helpful to us in our businesses.