#12 - Why You Lose Business

Day #12 - Why You Lose Business
By Bob Oros

What is the easiest way for a competitor to take a customer away from you? Why do you lose accounts to your competitors?

Here are some reasons that sound good: Our service isn't up to par. Our prices are too high. We have too many out-of-stocks. My competitor is better known in my market.

I have a surprise for you. When you lose an account it is mostly due to one reason. I would say that 95% of all the accounts you lose to a competitor are for this single reason! This single reason will enable you to take away more business from your competitor than you can handle.

It's easier than you think. Here's why.

#11 - Building Customer Relationships

Sorry it's been a while since I posted the last Bob Oros entry from his book "Dominate your Market".  It's been really a busy time for me.  So here we go . . . Day #11 . . .


Day #11 - Building Customer Relationships
By Bob Oros

What has caused you, in the past, to think about the possibility of doing something besides selling? Here is the answer. The indifferent, reluctant, defensive attitude that greets you every time you make a sales call is what defeats nearly everyone who fails in a selling career.

Wouldn't it be nice if you were welcomed everywhere you went? If potential customers said "yes, come in, tell me more?"

#3 - It all boils down to one thing. . .

Day #3 of Bob Oros "Dominate Your Market" . . .

We all do it . . . we tell ourselves that we are going to do "such and such" tomorrow.  Then tomorrow comes and what happens?  Nothing!!!

It's time to REINFORCE this DECISION and make it HAPPEN!!!

Happy Selling!

Karen Whitney