Day #17 - You Can't Sell Anybody Anything
by Bob Oros
It's true! You can't sell anybody anything, you can't change people's minds, you can't persuade them to do something against their will and you can't get people to buy based on price alone.
We have to be crystal clear about what our job really is. We think that we have to apply pressure, use special psychological techniques and force people to buy from us.
Regardless of whether you are a supervisor, a sales person, a waitress, a service provider or a marketing manager your job is the same: Your job is to help people make good decisions - and the more informed you are about your products and services, the more valuable you are to your customer.
You can make your life a whole lot easier starting right now by stop thinking that you have to be clever and use some secret selling technique to get people to buy from you. All you have to do is answer this question; Why should someone buy from me? When someone asks that question of you what they are really asking is "I need help making a good decision!"